Private Labelling
Private label candle manufacturing involves producing candles on behalf of brands, retailers, event companies, and institutions who sell the product under their own name. Unlike off-the-shelf trading, private labeling requires manufacturing discipline, material consistency, and a clear understanding of scale, timelines, and customization limits.
Crafts by Sujatha, Lucky Candles operates as a manufacturing-focused candle unit, supporting private label and bulk requirements for Indian and international clients across retail, events, gifting, and institutional segments.
What Private Label Means in the Indian Candle Market
In the Indian context, private label candle manufacturing typically includes:
- Manufacturing candles to client-defined specifications
- Consistent quality across batches
- Scalable production for repeat orders
- Climate-appropriate material selection
- Clear separation of manufacturing and branding responsibilities
Private labeling is best suited for businesses that require reliable production partners, not just one-time decorative pieces.
Types of Clients We Support
Our private label manufacturing services are commonly engaged by:
- Retail brands building candle product lines
- Event and wedding-focused businesses
- Corporate gifting and procurement teams
- Boutique and lifestyle stores
- Export-oriented buyers
- Hospitality and institutional clients
Each client type has different priorities in terms of finish, fragrance, quantity, and lead time, which are addressed during the feasibility discussion stage.
Materials & Wax Options
- We work with multiple wax systems depending on application, volume, and performance requirements:
- Fully refined paraffin wax
- Paraffin blends for improved burn and finish
- Soy-based and blended waxes (application-specific)
- Custom wax formulations for stability and scent throw
Material selection is guided by:
- Indian climatic conditions
- Usage environment (indoor / outdoor / event use)
- Container vs freestanding and pillar formats
- Cost-to-performance balance
Formats We Manufacture
- Private label production typically includes:
- Container candles (glass, ceramic, metal, concrete – client supplied or approved)
- Pillar and freestanding candles
- Event and décor-use candles
- Specialty shapes (subject to feasibility and tooling requirements)
Not all designs are manufacturing-efficient. Format feasibility is assessed before sampling.
Customization Scope (What Can Be Done)
Customization may include:
- Candle dimensions and formats
- Wax type selection
- Fragrance and scent profile development
- Burn time targets
- Finish and surface appearance
- Batch consistency matching
Customization is evaluated based on repeatability, not just visual appeal.
Minimum Order Quantity (MOQ) – How It Works
MOQ exists due to:
- Wax melting and handling losses
- Fragrance batching requirements
- Tooling and mold economics
- Quality consistency across production runs
MOQ is not a fixed number and varies based on:
- Candle format
- Wax type
- Fragrance complexity
- Packaging involvement (if any)
Low-volume experimental projects are assessed separately and may not qualify for private label pricing.
Sampling & Development Process
Private label projects typically follow this sequence:
- Requirement discussion and feasibility review
- Material and format selection
- Sample development (one or more iterations)
- Performance validation (burn, finish, scent)
- Production approval
- Batch manufacturing
Sampling timelines depend on complexity and revision cycles.
Lead Times & Production Planning
Indicative timelines (subject to project scope):
- Sampling: 7–21 working days
- Small batch production: 2–3 weeks post-approval
- Larger volumes: Planned in stages
Advance planning is strongly recommended for seasonal or event-driven requirements.
What We Handle vs What Clients Handle
Manufacturer responsibilities:
- Candle production
- Material handling and quality checks
- Batch consistency
- Manufacturing timelines
Client responsibilities:
- Branding and label design
- Regulatory declarations (where applicable)
- Final packaging design decisions
- Market positioning and pricing
This separation ensures manufacturing focus and operational clarity.
Quality & Consistency Approach
Manufacturing quality is maintained through:
- Controlled batching
- Material testing before use
- Standardized production procedures
- Visual and burn performance checks
- Repeat-order matching protocols
Consistency is prioritized over one-time visual perfection.
When Private Label May NOT Be Suitable
Private label manufacturing may not be ideal when:
- Quantities are extremely low
- Timelines are unrealistically short
- Design complexity outweighs functional performance
- Frequent last-minute changes are expected
In such cases, alternate approaches are suggested during consultation.
Getting Started
Private label projects begin with a structured discussion covering:
- Intended market
- Expected volumes
- Target price range
- Timeline expectations
This ensures feasibility before sampling or costing.
For serious inquiries, please use the contact form with complete project details.
